Welcome to The Youth Lab. We demystify culture to help organisations better connect with 18-35 year olds.

Navigating the attitudes and behaviours of 18-35 year olds today is the key to unlocking tomorrow’s opportunities. Don’t assume 18-35 year olds are your future consumers by default. 

Our Insight, Strategy and Planning services investigate, decode and translate culture, helping clients see their products and services through the eyes of 18-35 year olds. Raw, real, unfiltered. 

“I highly recommend The Youth Lab to anyone looking to engage with younger generations.”

Rory Carty, Head of Youth Banking, Bank of Ireland

“The work produced by The Youth Lab was like a light being shone in the dark; illuminating and exciting.”

Mark Abrami, Head of Social, Hotels.com

“The amazing input by Thinkhouse and The Youth Lab was reflected in the multi-award winning work.”

Susan Ryan, Head of Marketing Operations, Deloitte